Holiday Rentals

Local SEO, Responsive, Social Marketing, Website Design, Analytic




AboutThe Project



Objective

This client wanted to rank for multiple location-specific terms as well as broader keywords that will boost traffic across many different core pages on the site.

Website history

The site was SEO friendly and optimized for conversion at the start of the project, but their link profile was not as niche specific or powerful as the competitors.

The main issues holding the site back were

  • Small content issues
  • Low Authority

Our Strategy

The main reason the client was not ranking is because of their poor link profile. The first step of each campaign is to analyze the backlink profile to remove spammy and low value links that may prevent or hinder growth across the site.

We then began a full scale link building campaign to target various internal destination pages and other landing pages that targeted key terms such as ‘holiday homes’, ‘holiday villas’ and ‘holiday rentals’. We generated over 500 quality and niche relevant backlinks to the site.

One strategy we used was to create a guest post and embed a link to the article. This article generated over:

  • 7.8k Facebook Likes
  • 100 Twitter Shares
  • 34 Comments
  • 18 High Quality Backlinks

Results

When they began the campaign, they were receiving 9,000+ monthly users. This is by no means a bad start, but within the first six months, this had grown by 993%. As this has grown with time the client is now seeing roughly 220,000+ monthly sessions and their visibility in Google has substantially increased.